{"title":"#001_ESSENCE | Finding essence amidst the excess.","description":"\u003cp class=\"p1\"\u003eESSENCE OVER NOISE introduces the foundation of PUR127. \u003cbr\u003eBuilt around contrast, permanence, and identity, the collection explores what remains when excess is removed.\u003c\/p\u003e","products":[{"product_id":"toto-embroidered-champion-packable-jacket","title":"PUR127 x Champion Packable Jacket (#001)","description":"\u003cp\u003eThe PUR127 Champion Packable Jacket combines lightweight comfort with everyday functionality. 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From active creation to daily transits, it adapts to your rhythm.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePUR127 | Essence Over Noise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTechnical Details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetailing: Premium, durable embroidery stitch on chest.\u003c\/li\u003e\n\u003cli\u003eMaterial: 3-end premium fleece with a smooth 100% cotton face.\u003c\/li\u003e\n\u003cli\u003eComposition: Solids are 80% cotton, 20% recycled polyester \/ Heather Grey is 70% cotton, 30% recycled polyester.\u003c\/li\u003e\n\u003cli\u003eWeight: Mid-heavy fabric — 8.25 oz.\/yd.² (280 g\/m²) built for longevity and warmth.\u003c\/li\u003e\n\u003cli\u003eFit: Relaxed fit featuring a sporty mock neck design.\u003c\/li\u003e\n\u003cli\u003eHardware: Quarter-zip front closure featuring a durable, high-quality YKK zipper.\u003c\/li\u003e\n\u003cli\u003eCraftsmanship: Side-seamed construction with reinforced stitching, plus ribbed cuffs and waistband for a secure, comfortable fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST 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class=\"table-responsive dynamic\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e68.6\u003c\/td\u003e\n\u003ctd\u003e50.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003ctd\u003e55.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e73.7\u003c\/td\u003e\n\u003ctd\u003e61\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003ctd\u003e66\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e78.7\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e81.3\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e","brand":"PUR127","offers":[{"title":"Black 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3XL","offer_id":67001443975472,"sku":"3309813_46116","price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/9321\/2720\/files\/GIO-front-cream_streetwear_lookbook_photography_202606201229_29dc7748-d503-4cae-a410-0054c532d5f0.jpg?v=1781982846"},{"product_id":"slow-down-rock-heavyweight-hoodie-001","title":"Slow Down Rock Heavyweight Hoodie (#001)","description":"\u003cp\u003eTo conceptualize the future requires an absolute, uncompromised grounding in our foundational essence.\u003cbr\u003e\u003cbr\u003ePart of the permanent #001 | ESSENCE framework, this architectural piece subverts classic American fleece sportswear into a high-end structural uniform. Featuring a meticulous, high-definition textured mineral print on the left chest depicting an ancient river stone engraved with a primitive turtle and the handwritten quiet reminder \"SLOW DOWN\", it commands attention through raw, organic restraint rather than loud industrial branding. A sterile back profile maintains an uncompromising focus on the heavy fabric's form and texture, reflecting the core purism of our foundational framework.\u003cbr\u003e\u003cbr\u003eBuilt on an ultra-dense, authentic premium heavy blank, this heavyweight sweatshirt is engineered to hold its precise boxy silhouette over time. The premium 3-end fleece structure with a 100% cotton face provides an unyielding, ultra-smooth canvas for the artwork, while the double-needle split stitching on all structural seams ensures a lifetime piece that acts as a physical anchor in a chaotic landscape.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePUR127 | Essence Over Noise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eTechnical Details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium Material: 70% ring-spun cotton, 30% polyester blend with 100% cotton face\u003c\/li\u003e\n\u003cli\u003eArchitectural Weight: Heavyweight 10 oz\/yd² (339 g\/m²) fabric density\u003c\/li\u003e\n\u003cli\u003eStructural Details: Heavy fleece-lined hood with durable nickel eyelets, 1×1 ribbing on cuffs and waistband, and relaxed boxy fit\u003c\/li\u003e\n\u003cli\u003eFinishing: High-definition textured \"Slow Down\" ancient mineral stone print\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"imperial\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWIDTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e27 ½\u003c\/td\u003e\n\u003ctd\u003e20 ½\u003c\/td\u003e\n\u003ctd\u003e34 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e28 ½\u003c\/td\u003e\n\u003ctd\u003e21\u003c\/td\u003e\n\u003ctd\u003e35 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e29 ½\u003c\/td\u003e\n\u003ctd\u003e23\u003c\/td\u003e\n\u003ctd\u003e36 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e30 ½\u003c\/td\u003e\n\u003ctd\u003e24 ½\u003c\/td\u003e\n\u003ctd\u003e37 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e31 ½\u003c\/td\u003e\n\u003ctd\u003e26 ½\u003c\/td\u003e\n\u003ctd\u003e38 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e32 ½\u003c\/td\u003e\n\u003ctd\u003e27 ½\u003c\/td\u003e\n\u003ctd\u003e39 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